Improve Retail Sales With Computer-based Product Training
Every retailer is looking for that competitive edge. Whether it is growing revenue faster than the competitor down the street, becoming more relevant to key vendors, reducing costs, or maximizing return on investment, every business owner wants and needs that edge.
Training retail sales associates to sell more effectively is one way to gain that competitive edge and the most effective way to accomplish that is with computer-based retail e-learning programs. Whether you are a manufacturer, distributor, or a retailer, you can take advantage of your existing infrastructure to deliver high quality retail product training at an affordable cost.
What is even better is that e-learning courses help retail sales associates learn the way that works best for them. You can combine video segments, reading, narration, scenarios, skill practice, job aids, and quizzes in a short 5-15 minute product training course that communicates your message effectively.
And the best part is that the training can pay for itself. Because you do not need to hire an instructor, lease a classroom, and take sales representatives out of the store, you can deliver retail product training courses for as little as $5 per associate! Just think…if you were able to generate just one or two additional product sales as a result of this style of training, it would pay for itself immediately.
Just to prove the point of how you can leverage retail product training programs to your benefit, a recent Wall Street Journal Article noted that the sales of products can increase by 2% or more just by initiating these low cost training initiatives. And when product training segments are combined with retail sales training programs the results can be increases of 5%, 10% or even 20% on those products.
So if you are looking for a way to boost your sales and get a return on your investment for your training budget, consider creating a combined product training and retail sales training program that is delivered through your store’s computer systems and the Internet.
- David Goodwin is the Principal of Retail Training Services (RTS). A 30-year veteran of the retail industry, he has worked with Fortune 500 companies and operated hundreds of independent specialty retail locations. RTS offers a free one-hour consultation program for retailers who are seeking to improve the quality of their results through training initiatives