One of the most common areas to neglect solid marketing messages is right at the point of purchase. In a recent study, mass merchandisers discovered that 66% of all purchasing decisions are made in store and 53 percent of those purchases are made on IMPULSE! So it makes perfect sense to concentrate some of […]
We recently relocated our home and, as a result, I had to establish a relationship with a new dentist. I looked one up on-line, read the reviews, and found that they took our insurance plan so I made the appointment. They told me to get there 30 minutes early to complete the paperwork and I […]
You have spent time and money on purchasing inventory, training sales reps, and driving foot traffic into your store. Now you need to ensure that you maximize your return on investment. One way is to make sure that your store is acting as a silent sales person – inviting customers to enter the store, suggestive […]
Your ability to have your store become a silent sales person can be a significant contributor to your retail store’s overall sales revenue. Studies have shown that customers entering a store make a decision whether or not to browse and shop (vs. get in an out quickly) within as little as 10 seconds. So your […]
Last week, I was traveling on behalf of a retail client and forgot to bring the car charger for my wireless phone. So shortly after landing at my destination I went in search of a local wireless store to assist me. Within 2 miles of the airport I found a wireless dealer that was affiliated […]