Competing in the On-line World: Is Retail Showrooming Overblown?

You read it in the headlines, see it on TV, and hear about it from the pundits…”Showrooming” and competition from on-line retailers like Amazon is killing traditional retail.  But is this really the case or is it an excuse for poor results, bad decision making, and an inadequate customer experience?  Let’s take a closer look. […]

Continue Reading »

10 Tips to Help Retailers Handle the Showrooming Challenge

By far, the number one topic that I am asked to comment on by our retail sales and marketing consulting clients is how to handle the problem of becoming a showroom for aggressive price-oriented on-line retailers like Amazon, Buy.com, or others.  Now, the issue is not just one for specialty retailers, but even the big […]

Continue Reading »

Embracing customers instead of “fighting” Showrooming

The use of smartphones and other mobile devices by customers to find the best deal is a recurring theme in our meetings with clients and is one of the hottest industry news trends.  Related to this, our retail consulting firm has just been engaged by a leading retailer to develop a new sales training curriculum.  […]

Continue Reading »