It seems that the retail environment is increasingly challenging every day. With retailers being squeezed by competition from the Internet, being challenged to defend their base of established customers and facing difficulties navigating new marketing programs it is becoming clear that the best way to differentiate their businesses is by providing a top quality customer […]
A number of years ago a major consumer electronics retailer did an extensive review of the sales practices in their stores. While they found that over 80% of their customers came to their retail locations with an intent to buy, just over half of them – or 42% of total foot traffic – actually did […]
Most retail owners and leaders were born in the 50’s, 60’s or 70’s making them part of the “Baby Boom” or “Gen X” generations. These people grew up in a time when the economy allowed them to be upwardly mobile and well educated. Boomers and GenX’ers also tend to be highly loyal employees who will […]
You have seen them… The natural sales person. The retail sales representative who just seems to have a talent for building rapport with a customer, uncovering their needs, recommending a solution, closing the sale and then adding-on to build the basket. When the sale is completed, the customer leaves the store feeling like they have […]
Retailers measure their team members’ ability to drive sales revenue in many ways, and whether it is a challenge with conversion rate, average transaction value or items per sale, our team of retail sales trainers is frequently called upon to help our clients to increase sales revenue. Do You Have A Retail Sales System? […]