Why Retailers Need to Train on Social Media

The Internet and social media have changed the way individuals, including your employees, communicate with each other and the rest of the world. Whether it is Facebook, YouTube, Vine, Instagram or any of any number of social media outlets, retail companies need to recognize that with today’s technology, what goes on in your business could […]

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Using Education as a Qualification for Retail Hiring

Often, as part of our retail consulting practice, we are asked to assist retailers with improving their recruiting and hiring processes.  In some cases this amounts to training their store managers and field leaders on how to effectively interview and select candidates while in others we also take a deeper dive by assisting them with […]

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Is Your Retail Employee Handbook Up-to-Date?

“Pot Smoking Employee Gets Unemployment Benefits”   That was the headline we saw in a recent discussion forum where a business owner had terminated an employee for smoking marijuana while on the job.   No fewer than three people witnessed the employees stepping out of the back door of the business and lighting up a pipe […]

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Is Employee Training Part of Your Benefit Package?

Here is a scenario:  You are interviewing a potential employee and you want him/her to join your team.  On top of the base salary, you may also try to get the potential new hire to say “yes” by offering them a commission on sales, an employee discount program, flexible hours, health insurance, 401k, recognition, contests […]

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Tips for Effectively Hiring and Training Retail Salespeople

You have seen them… The natural sales person.  The retail sales representative who just seems to have a talent for building rapport with a customer, uncovering their needs, recommending a solution, closing the sale and then adding-on to build the basket.  When the sale is completed, the customer leaves the store feeling like they have […]

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