Congratulations! You have made it through the Christmas selling season and hopefully you and your team have done a great job of assisting customers with meeting their needs and have reaped the rewards of your effort! But guess what! The holiday selling – and serving – season is not over. In fact, the week after […]
A friend of mine was looking for a new washer and dryer this past week and invited me to go shopping with him so that I could render my opinion. We visited two competing big box specialty retail stores in our town. As always, since I make my living training retail sales managers and acting […]
Coupons and similar marketing tools can be an effective way to build your business. According to Advertising Age, 87 percent of all shoppers use coupons and according to the A.C. Nielson Co., 60 percent of consumers actively look for coupons. Benefits of Coupon Marketing 1) Increases Your Marketing Area – Coupons, if used properly, have […]
Coupons and similar marketing tools can be an effective way to build your business. According to Advertising Age, 87 percent of all shoppers use coupons and according to the A.C. Nielson Co., 60 percent of consumers actively look for coupons. Benefits of Coupon Marketing 1) Increases Your Marketing Area – Coupons, if used properly, have […]
Last week, I was traveling on behalf of a retail client and forgot to bring the car charger for my wireless phone. So shortly after landing at my destination I went in search of a local wireless store to assist me. Within 2 miles of the airport I found a wireless dealer that was affiliated […]