Retailers like us often define success as the attainment of sales and profit targets. But success in retailing is actually determined by the quality of the customer – or guest – experience. If the customer’s experience is excellent or even just consistently good, your retail shop will be on the path to sustained success. […]
As retail training consultants we are often asked by our clients and others about how to improve their customer’s experience and loyalty. Often, the key lies in how you build relationships with your team members – after all, your employees are your customers! Here are five tips for building a culture that focuses on customers. […]
Get good at these activities and you will be able to close more sales and drive more revenue no matter how the economy is doing. Retail Sales Skill #1: Qualifying Quickly and Effectively Have you ever completed a presentation and closed the sale only to find that you spent the last ten minutes demonstrating a […]
JC Penney just announced that its Q4 sales were down 32 percent – a number that is staggering in its scope. The result is that the Company has been burning through cash and has had to refinance its credit terms. These are often the signs of a downward spiral for any retailer, but when you […]
I was taking my car in for service the other day for its 50,000 mile check- up when I noticed that behind the service desk the dealer had hung the certificates that proved that their various mechanics had completed the training for repairs ranging from brake jobs to transmission rebuilds to body work. It got […]