Five Sales Training Tips For Your Retail Staff

Running a retail store involves overseeing the selling activities of your sales staff.  When you have properly trained and motivated sales associates, you ensure your customers are receiving the best product and service information possible – and that leads t bigger and better results In addition, highly trained sales associates make your job as a […]

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Are you missing a critical area for creating positive customer impressions?

We recently relocated our home and, as a result, I had to establish a relationship with a new dentist.  I looked one up on-line, read the reviews, and found that they took our insurance plan so I made the appointment.  They told me to get there 30 minutes early to complete the paperwork and I […]

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Using Education as a Qualification for Retail Hiring

Often, as part of our retail consulting practice, we are asked to assist retailers with improving their recruiting and hiring processes.  In some cases this amounts to training their store managers and field leaders on how to effectively interview and select candidates while in others we also take a deeper dive by assisting them with […]

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Body Language Errors That Retail Staff Should Avoid

Studies show that over 50% of all communication is non-verbal.  In other words, body language is critical to our success – or failure – as a retail sales associate.  Great non-verbal communication makes us seem more trusting and helps us to get our customers emotionally involved with our products – resulting in higher sales. Great […]

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Quick Facts About The Impact of Retail Training Programs

It seems that the retail environment is increasingly challenging every day.  With retailers being squeezed by competition from the Internet, being challenged to defend their base of established customers and facing difficulties navigating new marketing programs it is becoming clear that the best way to differentiate their businesses is by providing a top quality customer […]

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